Newsletter #17 

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Know When To Hold Them - Know When To Fold Them

I probably should have written this a long time ago, but I didn’t simply because I didn’t want to discourage anybody. But you know what? Sometimes people need to be discouraged. Yes, there is a point where you have to know when to quit and move onto something else. But how do you know when that is? Well, from my experience with Internet marketing, I have found that if something is going to work, you will at least see some results right away. It may not be the results you’re looking for, but you’ll see something.

For example, if you were to go to those FFA sites and post one of those one line ads, you would get no results at all because nobody sees those ads. You can post them for a million years and it won’t matter. So after doing this for a week and seeing that you haven’t gotten one visitor to your site, you should quit. Continuing to do this isn’t going to change anything.

On the other hand, let’s say you decide to get into article marketing. So you write a few articles, submit them to some article directories and in the meantime, set up a blog with a review of some affiliate product. Now, you may not make sales right away, but you will see, from checking your traffic logs, that people are coming to your blog from those articles you’ve been writing. They are bringing you some traffic, regardless of how little it is. So don’t quit…at least not yet.

Why do I say not yet? Well, this is where things get a little more complex. See, you might write your articles and get a few visitors to your blog each day, but over the course of weeks or months, you’re not making any sales at all. At this point in time, there could be a number of reasons for this.

One reason could be that the product you’re trying to sell just doesn’t have any appeal. People look at the sales page and it’s just not grabbing them. In that case, it’s time to stop promoting that product and promote something else. But how do you know? See, there could be another problem. This is where it gets really tricky.

The other problem could simply be that your reviews are not convincing enough. Maybe your articles themselves are only good enough to generate a few clicks. Maybe the truth is, your writing skills need to be improved greatly in order to have any real chance of making sales. How do you know if this is the case or not?

You don’t. But eventually, after changing products and continually writing articles and not making any sales, you’d have to ultimately come to the realization that something about your presentation is lacking. Maybe it’s not the writing. Maybe it’s the blog layout. There are so many variables to marketing that it’s almost impossible to zoom in on any one problem.

The bottom line is this. Eventually, after trying everything you can think of, if you’re still not making sales using that method, it’s time to move on and try something else.

Consider the return on your investment of time or money & know when to fold 'em.

Take care,

Tom