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Newsletter #18Check The latest PLR Package at Only4Bucks.com Only4Bucks.com - A Case Study A Case Study – With free resources so you can duplicate this.
I thought I would try something similar as a case study. These sites sell various plr and master resell rights products that change every week. The products are usually fairly new to the market. Most offer an OTO however the OTO is usually made up of stale products that have already seen their best sales days. They may still convert but I wouldn’t buy them. Of course I am not the target market and since I don’t use an OTO at Only4Bucks.com I have no idea about the conversions. Just an observation. At first I had some reservations about selling a product for $4. If you think about it though sevenbucks.com sells 2 to 3 products for $7. So I went with $4 for one product. The goal for the site was to create an easy to maintain “extra” stream of income from products I already owned resell rights to & build a list at the same time. One reason I did not use an OTO was to keep it simple and allow quick product changes each week. Step-by-Step Creation · I chose the domain - most of the 7bucks, 6bucks 9bucks, ninebucks type domians were gone. So 4 bucks it is. · Picked out a template that looked ok and would be easy to work with. This particular one was from a set of 3 that cost $7. · Setup the template with a table to hold the product picture and some bullet points to explain the product. It was designed to easily switch products every week with just a new screnn shot & product highlights using the bullet points. No long sales letter to rewrite. · Picked out a free item to offer as an optin incentive. You can see it at the site near the top http://only4bucks.com · Put a line of text at the top of the sales page offering the freebie & the subscribe link. · Added my autoresponder code at the bottom of the sales page - the subscribe link at the top took you to the optin form at the bottom (it is a bookmark link). Most html editors have a bookmark function. · Next I picked out products for the first two weeks and added them to the sales page. Listing the features with bullet points and including a product image. A review of the products sales page was included in the bullet points. · The first week’s product was saved as the index.html file. · The second week’s product was setup and saved as indexwk2.html. Now I had two weeks ready to go. The second week you simply change the name from indexwk2.html to index.html and you’re live. · Using the same template I added a disclaimer, TOS & Privacy Page putting the links at the bottom of the sales page. A contact link was also added – it simply linked to an existing contact page from one of my other sites. You could simply add an email link if you don’t want to setup a contact form. You can have a TOS, Disclaimer etc. generated online here http://prioritydigital.com/ click on the free utilities link (not the best solution but better than not having a tos, privacy etc. · A thank you page was added that included contact information – the download page link was delivered by email from my delivery system. Your thank you page should end in php like thankyou.php . You can make it in html just change the extension before uploading. Paypal will often generate a “Post Method not allowed” if you use a thank you page with the htm or html extension. You can also do something in the ht.access file on your server that will allow html pages to execute php commands. Google it and there should be plenty of instructions or check this page. http://www.desilva.biz/php/phpinhtml.html · I added the products to my delivery system. If you don’t have a product delivery system there are some free & very inexpensive ones listed in the resources at the end of the report for you to download or check out. · Meta tags and keywords were added to the sales page. Probably not needed just for a sales page but with the content being changed weekly you could achieve some page rank & search engine listings. · PayPal buttons were put in place & the site was uploaded. Getting Traffic – Optins & Sales This is always the hard part. To start things off I… · made a blog post about the site on my main blog and on another blog I have. · mentioned the site in an email to my subscribers (hey that’s you… I hope) · put the site in my forum signature files. · Added a small button graphic to the sidebar of my blog · Put a blurb about the site and products at the top of the “New Downloads” page in the member’s area of this site. · Started putting a one line sponsored by link at the top of my blog post · Added a one liner about the site to the top of my squeeze page for Free XsitePro Templates. The free templates offer was also in my forum sigs. · Added the sites url to the sig line in my emails. Results After 4 weeks with the first week being pretty slow there
are just over 100 subscribers to the “new product alert” list
for the site. Sales are strongest when I first email the “alert” list and again when I send out the “last chance” email before the product change. They also get a boost if I include a line at the top of “The Dean Report” newsletter broadcast. Where Do I Get The Products? Sometimes I just go shopping at my membership site http://sparechangeprofits.com. I’m on a lot of list and I pick up products from dime sales and such. I also get a few from the Warriors forum wso section. One week I made an XSitePro affiliate site to complement the product see it here http://www.only4bucks.com/indexAromaLst.html this one sold out & hit $800. I do belong to a few membership sites that I get products for SpareChangeProfits.com and use products from these sites. The PLR Blog A blog was added to the site to help drive traffic, get the site indexed and hopefully get some page rank for the keywords like plr, private label rights, master resell rights etc. It has helped; the site is ranking on the 4th and 5th page of google for some long tail keywords. It will have to do much better though to see any decent traffic from the search engines. The theme is nicely seo’ed; if the site continues to do well I may see about getting the blog to match the site. Wrap Up I would say the site is a success. The sales are nothing big and will likely vary a lot depending on the product but it is an additional profit stream from products I already have & that was the intention. Additionally a small but very targeted list has been started and continues to slowly grow. This would be a fairly easy way for a new person to get
started. Even without a list they should see some traffic form
forum marketing, blogging and submitting some article to
ezinearticles.com Getting started on the cheap. · Hosting and domains – http://esmarthost.com (my godaddy reseller site – I keep the prices rock bottom). Great for domains however Hostgator.com may be better for cheap cpanel hosting – trust me you want standard cpanel with fantistico · Products - http://sparechangeprofits.com we have nearly 6gigs worth. Also check out dime sales & the wso section of the warriors forum. · Templates – SpareChangeProfits has plenty, you can pick them up at sales, ebay, or http://www.oswd.org/ also http://tomdean.net has some in the members area (free) · Web editor - http://kompozer.net/ · FTP client - http://filezilla-project.org/ · Autoresponder - http://getresponse.com has a free one but eventually you will need to upgrade to send broadcast. SpareChangeProfits has a self hosted one “ProSponder” but it is a bear to install and I just don’t recommend hosting your own autoresponder due to deliverability issues. · Blogging – http://blogger.com Free WordPress Themes by category http://www.wpthemesfree.com/ Want to comment on this newsletter? Just go here and leave your thoughts. http://tomdean.net/Marketing/?p=635 Tom |
