Newsletter #21

Setting up an affiliate or review, conduit method blog by using keyword research for longtail keywords.

I had a question recently about how to setup a blog for a review or affiliate site.

Basically here is how I setup the blog. Lets say my product is www.thefatlaossbible.com and I want some organic traffic to the site.

1.) I use a keyword research tool and see what it returns for the keyword I want to rank for in this case "fat loss" and the long tail keywords that stem from it. At a minimum I am looking for 50+ searches per day with less than 50,000 "phrased matched" competing sites. That is, sites that are optimized for that keyword and have it in their title tag for the page. Search google using " " quotes around your term to see phrased matched competition. 

Looking at the data below (bottom of page) I would probably name my blog "fat loss" its way to competitive for me to rank for that term but bear with me...

2.) Now I have www.thefatlaossbible.com/fatloss or www.thefatlaossbible.com/fat-loss 

3.) Next I set up the categories for the blog using the long tail keywords. For instance I might choose: foods that burn fat, fat loss workout, fat loss supplements, quick fat loss, fat loss pill , fat loss review , healthy fat loss, easy diets. So... low competition categories.

4.) Next I would post 3 original (can be out sourced)articles in each category. The title of the article would include the category name like: "Top Ten Foods That Burn Fat, What are The Best Fat Burning Foods, Foods That Burn Fat - Are They for Real and so on for each category. 

Each post would include the keyword linked to the product in the 1st paragraph, and later in the authors bio box or "learn more about foods that burn fat at The Fat Loss Bible etc.

5.) So we have about a 26pg blog now optimized for long tail keywords with low competition pointing back to our product.

6.) If you are seeing result after doing this you can expand this by analyzing the long tail keywords like Fat Burning Foods - then adding more articles under that category for the serps.

Note 1.) - Keyword/market research should always come before product creation. If I had no product I would use these same steps but... I would just use the blog in the main directory with an affiliate product to point to. I would name it after a long tail keyword with much lower competition than "fat loss" maybe something like "fatlossdiets.com or whatever I could get close to that, maybe fatlossdietsblog.com. "fat loss diets" has 74 daily searches with 34,200 phrase matches competing phrases.

After 1,000 unique visitors if I did not get at least a sale for 1 in 200 visitors, I would choose another affiliate product. If the next product tanked I would likely put adsense on the site and sell the site.

This is a good method to test a niche to see if you may want to introduce a product into it. You an also run a quick adwords campaign to test targeted traffic and see what your profit % might be for your own product or even if you just want to pursue affiliate sales. Sending adwords clicks to a nice content blog where all links lead to the product should get an excellent landing page score and lower cost per click. 

If I can't get a 50% return - $1 profit on a .50 cent click I ditch the affiliate product.

Note 2.) If you use a free theme for your blog check the footer. If it has a lot of sponsor links like "made free by xyz hosting & abc domains & ez graphics... don't use it, to many leaks in your page rank. Google does not like these. A link to wordpress and the theme creator is fine but watch pout for a bunch of sponsor links.

Use The "All In One SEO" plugin. - be sure not to keyword stuff. Optimize each page for it's keyword/title and content. meta tags and keywords should appear in the content/text of your post if you are going to list them. Whatever you do do not just paste the same set of keywords on every page.

I use market samurai for keyword research but it can be done manually using the google external keyword tool. Another good idea is to use FireFox's browser and SEO plugin to look at sites you will be competing against - you can see which ones are easy pickings - like number of back links, pr, where it is listed, yahoo, dmoz etc.

Note 3.)  Using a free tool like Social Poster can really help with indexing. You should socially mark each new blogpost added to your blog - it works. Just be sure to only do it once, no need for friends doing it. Also be sure to add an interesting site to your social book marking to stay above board.

Note 4.) You can find out more about The Conduit method here http://www.thelazymarketer.com/vip-conduit/ (not affiliated) It is a good read with some actionable advice.

Templates - You can fancy up your review blog with some plugins that will put stars under the product you review or if your using something like xsite pro you can make your own template similar to this one. http://pennycupprofits.com/ Here is a what a review might look like with that template:

http://pennycupprofits.com/keyword-excavator-review.htm

Next week I will have a video ready for you on how to do manual keyword research when you are getting ready to enter a niche. 

If I have finished tweaking the template it will be for sale at $5 for you guys.

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